Zai's Poketreat Successfully Concludes at TOPS! Breaking onto the International Stage, Redefining Snack Possibilities

On May 15th, the flagship event of the Asian pet industry—TOPS (Shanghai Pet Show)—concluded at the Shanghai New International Expo Centre. Making its first heavyweight appearance after brand elevation, Zai's Poketreat not only captivated the audience with the highly distinctive "Mobile Supply Station" concept but also completed a key leap from "product launch" to "concept export," jointly witnessing the expansion of pet snack boundaries with global partners.

Breakthrough Appearance: Engaging Global Professional Audience with "Mobile Scenarios"

Different from previous exhibitions, at TOPS, Zai's Poketreat elevated its core advantage into the perceptible "Mobile Pet Care Lifestyle." The booth was designed as an open, modular supply station, intuitively demonstrating the product's seamless adaptation to complex scenarios like urban commuting, intercity travel, and outdoor exploration.

International Discussion Zone Remained Buzzing: We welcomed numerous importers and brand buyers from Southeast Asia, Europe, and North America. They showed strong interest in how the "patented portable design" addressed pain points in international travel and physical retail display, leading to multiple rounds of in-depth business discussions on-site, marking a substantive step in the brand's internationalization.

Industry Resonance, Trend Definition: During the expo, we systematically presented for the first time the R&D philosophy of "snacks as a dual connector—physical and emotional." This forward-thinking concept resonated with and gained recognition from industry peers.

Super User Experience Zone: We set up an interactive experience zone for pet owners, allowing them to participate firsthand. This immersive experience quickly gained traction on social platforms, making "Zai's Poketreat as essential travel gear" a hot topic, directly driving a surge in brand searches.

Strategic Elevation: From Product Output to Standard Proposal

TOPS was not just a display window but also a stage for strategic proclamation. We clearly communicated that Zai's Poketreat is evolving from a product company to a proposer of pet leisure lifestyle solutions.

We systematically showcased, for the first time, tailored product portfolio solutions and sales models for different channels (premium retail, pet hotels, vertical e-commerce), demonstrating our systematic capability to deeply empower partners.

For the global market, we clearly proposed the HFP (Healthy, Fun, Portable) golden triangle for product development, which will become the core philosophical foundation for future R&D and global communication.

Future Outlook: Anchoring Globally, Continuously Creating Irreplaceable Value

The conclusion of TOPS brought us international attention and collaboration invitations far exceeding expectations, strengthening our confidence in serving pet owners and the industry with "Chinese Innovation." We will continue to deepen the moat of "portability" and, upon that foundation, construct a complete brand universe of health, happiness, and trust. We look forward to joining hands with global partners, aiming not just for transactions, but for co-creating the next generation of pet companionship experiences.

Zai's Poketreat: Defining portable fun, connecting infinite possibilities. Our global journey has set sail!